| One of the first tasks to getting the attention of | | | | A Kit would include; |
| radio, TV and newspaper professionals is to create | | | | 1. Color Picture - of yourself, have it also |
| your own online media kit. The kit makes it easier to | | | | professionally created. |
| get a complete glimpse into what you have to offer. | | | | 2. Author Bio - write a short and in depth biography. |
| I have found that there are 8 very specific | | | | 3. Topic Ideas - create lists with several topic ideas |
| components to creating a world class marketing | | | | that would intrigue show hosts and editors. |
| information package for a business consultant. | | | | 4. Interview Questions - create a list of suggested |
| When creating this packet of information you should | | | | interview questions to include with your kit. |
| keep in mind that your objective is to be helpful and | | | | 5. Facts Sheet - collect a list of relevant facts that |
| informative. Another important point is to offer both | | | | support your book and your experience as a qualified |
| a hard copy and an online copy of your media kit. | | | | authority. |
| And it is strongly suggested that you have your kit | | | | 6. Testimonials - gather a list of testimonials and |
| professionally created, remember the value of a first | | | | comments that endorse your book and experience. |
| impression. | | | | 7. Previous Media Experience - list all of the mass |
| Post this information online in your blog or on your | | | | media experience and exposure that you have. |
| website, in a PDF file with complete download | | | | 8. Resource Contacts - list all of your resources and |
| instructions. And offer to make yourself available for | | | | their contact numbers, this can help you gain |
| questions via email at anytime. | | | | credibility. |