Competitive Intelligence = Patent Analysis + Patent Mapping

Traditionally, patent information searches are done,content of the individual patent documents. The
as a part of the drafting a patent drafting, beforequantitative method results in statistical processing.
patent filing or during patent litigation. During theThese two methods have quite different objectives
recent few years, there have been lots of activityand different ranges of applications. Typical qualitative
and interest had been evolved in the area of patents.patent analysis involved reading the patent whole
Patents are now being considered as one of thepatent document and segment the key technical
major source of technological and competitiveinformation into various clusters based on the
information. Computer and internet technologiestaxonomy. Most of the companies are using
made it very easy to access these big informationalMicrosoft excel or word document for representation
sources. In our highly competitive businessof the analyzed patents. This is a good tool for
environment Patent awareness is a critical skill forprimary level of analysis, but they have their own pro
business managers, engineers, researchers, inventors,and cons. Dolcera Infomaxx Pvt. Ltd., at Hyderabad,
consultants, or anyone involved in Patent issues.a US based KPO and RPO firm has provided Online
Patents are an important source of technologicaldashboard and IP Maps for better representation of
intelligence that companies can use to gain strategicanalyzed patent data.
advantage.Reading the lengthy patent document is a pain,
Presently, economists, social science researchers,especially during preparation of landscape or
policymakers, businessmen and professionals haveinfringement report, a patent analyst has to read
begun to make increasing meso-level and macro-level1000+ records. It's a very time consuming process.
use of patent information. This is being done toMine being working with few KPO firms in India for
analyze, for example, patenting activities of alast 3 year have done extensive research to find the
country' technical patterns of internationalization;ways to accelerate the patent analysis process by
patenting activities in a sector, technology orusing better tools and in-house developed
company to ascertain or forecast the direction ofmethodologies. I have developed methods for better
technical change, or ascertain the relativeand error free patent analysis system, through
technological position of a company in a marketplace;efficient use and co-ordination of various sensory
etc. Thus, the use of patent information hasorgans with the human anatomy and low cost
expanded to many different tactical and strategiccomputerized tools. These methods had increased
business, research, and policy making activities atthe efficiency and accuracy of upto 3-4 times.
national, institutional or enterprise levels. PatentOnce the patent analysis is done, then the most
analysis can have significant value for a company incrucial and important part of patent intelligence is
understanding and predicting the development of thepatent mapping. Patent analysis can be displayed by
competitive technology landscape in its industry.visual representation using bar graphs, polygonal line
In sum, while competitive patent analysis may allow agraphs, pie charts, radar charts and other charts
corporation to monitor technological advances,graphs, which are called 'Patent Maps'. Visualization is
evaluate developing trends, and assess competitors,an especially effective way of representing the
serious legal risks may be created that must beresults of this type of analysis. Patent mapping, is a
managed.technique that uses patent informations to create a
Patent documents contain important research results.graphical or physical representation of the relevant
However, they are lengthy and rich in technicalart pertaining to a particular technology area, which
terminology such that it takes a lot of human effortscan be used to illustrate a competitor's relative
for analyses. Even, the techno-legal nature of thepatent strength therein. Intelligence such as this may
patents made it tough to read and understand theallow a corporation to plan research efforts
actual invention concepts. There comes the role ofstrategically, evaluate the strength of its patent
expert patent professionals.portfolio relative to its competitors, and identify
Thus there is always a great demand for automaticpotential licensing opportunities.
analysis tools/techniques for assisting patentMost of the companies prepare these patent maps
engineers or decision makers in patent. Today, thereusing Microsoft excel graph and power point. These
are lots of electronic databases, analytical softwaremaps are static and are prepared by the service
products and private service providers with their ownproviders, thus are not clients/user friendly. Dolcera,
proprietary value-added patent or technologyhad developed their own dynamic online dashboards
databases are available for assisting in the analysis offor representation of patent analysis results. These
patent information, but they all have some pro anddashboards are user friendly, and user can change
cons. It is true that automated software tools cannotthe various parameters according to their needs.
substitutes the human intelligence. But, effective usePatent contains lots of information and it's the
of these tools with human intelligence will certainlyindividual perspective, how they can effectively use
reduce the time consumption and even could reducethis giant information source for various technological
the common human errors. There are two primaryand competitive insights. A continuous research is
ways of analyzing patent information: qualitative andindeed essential to derive methods, techniques and
quantitative.tools to efficient patent analysis and mapping.
The qualitative method shows more closely the