Development Strategy Of China's Vegetable Export Industry

Continue its foothold in Asia, focusing onmulti-grading and packaging of optical and vacuum
development of vegetable market in Asia, Europepre-cooling technology and equipment for
and the United States is China's vegetable exportpost-harvest handling, the use of advanced vacuum,
industry to support the market is expected to thelow temperature transient, high temperature and high
recent Asian Vegetable Industry for the support ofpressure, air-conditioned mixing, modern packaging
China's exports will not be changed. Importedand other modern food processing technology,
vegetables in Europe accounted for more than halfimprove product quality grades. On the other hand,
of the world, the Americas accounted for vegetablewe must attach importance to increasing the
imports into the world, more than two, but mainlandproportion of processed vegetable exports, in
China's imports of these two continents, the exportparticular, is to improve the processing of preserved,
volume of vegetables less than 5% of its imports,frozen vegetables, dried vegetables and large-scale
market development space is Great.use of mixed conditioning the proportion of food
    Emphasis on educating the export ofproducts, both consume more primary products, but
vegetables and new economic growth point, establishalso improve the added value of the final product .
brand awareness of export vegetable producers andFresh vegetable exports to the class size
marketers, we must attach great importance to andmanagement should be strengthened, from the
cultivate new growth points, followed by the marketemphasis on "large quantity" to "heavy amount of"
to meet consumer demand in order to furtherdirection.
consolidate and expand the export market of    The use of climate diversity, natural disasters,
vegetables, in addition to further explore the frozenthe development of complementary competition in
vegetables, fresh dishes and vacuum products, thetrade in China is vast, varied climate, suitable for a
development of health-care-type vegetables, mixedvariety of vegetables grow, you can maximize the
vegetables and conditioning will have a better growth.relevance of land for planting vegetables, making full
In addition, to improve and enhance productuse of this advantage and the importing country, the
packaging, can also increase economic efficiency. Atdevelopment of competition in trade in
the same time to strengthen brand awareness andcomplementary , and constantly consolidate and
brand development on the market, relying on theexpand the vegetable export market. Market risk and
brand effectiveness, brand as a foothold to realizethe dual pressures of natural disasters, but also
from the product management to brandhidden opportunities. Fresh vegetables, such as Japan
management changes. Agricultural enterprises shouldand countries of import demand is clearly manifested
have a strong trademark sense of time at home andin the natural climatic conditions on the import trade
abroad according to law trademarks, registeredmarket changes. Develop complementary trade, also
trademarks to protect themselves by using the markbrought improvement in the quality of domestic
to expand market share, with the mark to start thevegetable products to the food culture of China
creation of brand-name.Fewer but potentially impacts.
    The full establishment of quality and safety    Focus on the agricultural services, leading
standardization system, and actively across technicalcompanies and correctly handle the relationship
barriers must be fully systematic establishment ofbetween vegetable production base of vegetables
product quality and safety system, and trulyindustrialization process, and its essence is vegetable
international standards and comprehensive promotionproduction in pre-post-production process of vertical
of Good Agricultural Practices (GAP), Goodintegration, only the relationship between the parties
Manufacturing Practice (GMP), Hazard Analysis andhave been properly handled, can we truly to achieve
Critical Control Point (HACCP), an internationallarge-scale adjustment, grade increase, industrial
standard system (1S09000, ISO14000) and otheradjustment the new mechanism be strong, and the
modern health and safety quality standards, strictmarket tone live, a good transfer efficiency. Must
control from seed (seedlings) to the cultivation, totherefore be adapted to local conditions to build
processing, to sale a lot of links, from thevarious forms of raw material production and supply
fundamental guarantee for the unity of agriculturalbase, is to ensure the healthy development of
product quality and specifications, truly realize theindustry, a prerequisite.
standardization of production of export vegetables.    In order to ensure vegetable growing
    Strengthen the links management, optimizecompany or leading enterprises should have adequate
product structure, improve the quality andsupply of safe high-quality vegetable production base
effectiveness of exports on the one hand, we mustof raw materials, but also to reduce risk and cost as
strengthen the vegetable processing chainmuch as possible to ensure that the interests of
management, optimization of vegetable processingfarmers can be taken by direct production and
enterprises, breaking the weak link in the promotionoperation of the intensive-owned farms, as well as a
of vegetables and planting specifications,base node into the interests of the community to
post-harvest value-added, processing efficiency, andjoin with the base of the formation of the contract
actively to speed up technological innovation andfarms and contract farms in the way of supply of
application of agricultural engineering, using intelligentraw materials.