| Anti counterfeit technologies are of two types | | | | •15 pages of high level analysis including |
| namely authentication packaging and track and trace | | | | benchmarking strategies, best practices and the |
| packaging technologies. Increasing cases of | | | | market's cash cows (BCG matrix). We conduct |
| counterfeiting have resulted in implementation of anti | | | | detailed market positioning, product positioning and |
| counterfeit technologies. North America holds a major | | | | competitive positioning. Entry strategies, gaps and |
| share of the global anti counterfeit market. Asia has | | | | opportunities are identified for all the stakeholders. |
| the highest growth rate due to untapped market and | | | | •Comprehensive market analysis for |
| significant level of counterfeiting. Europe has a lower | | | | pharmaceutical and biotech companies, medical device |
| growth rate due to a relatively lower number of | | | | manufacturers, pharma-research labs, doctors, |
| cases of counterfeiting. | | | | physicians and hospitals, medical/pharma associations, |
| The anti counterfeit packaging market is driven by | | | | retailers and super-retailers, technology providers, and |
| the increasing awareness about counterfeiting and | | | | research and development (R&D) companies. |
| the financial losses caused by it. The major challenges | | | | Key questions answered |
| faced by the anti counterfeit market is the high cost | | | | •Which are the high-growth segments/cash cows |
| involved in implementing the technologies and | | | | and how is the market segmented in terms of |
| apprehension amongst the manufacturers about the | | | | applications, products, services, ingredients, |
| extent of security provided by these technologies. | | | | technologies, stakeholders? |
| However, this market has immense growth potential | | | | •What are market estimates and forecasts; which |
| in emerging economies in the Asian market which is | | | | markets are doing well and which are not? |
| an untapped market. | | | | •Where are the gaps and opportunities; what is |
| The global anti counterfeit packaging market is | | | | driving the market? |
| expected to be worth US$79.3 billion by 2014, | | | | •Which are the key playing fields? Which are the |
| growing at an estimated CAGR of 8.6% from 2009 | | | | winning edge imperatives? |
| to 2014. Bar code forms the largest market segment; | | | | •How is the competitive outlook; who are the |
| and is expected to reach US$26 billion by 2014. | | | | main players in each of the segments; what are the |
| However, as the bar code market is attaining | | | | key selling products; what are their strategic |
| maturity it is growing at a very low CAGR of 0.4% | | | | directives, operational strengths and product |
| for the same period. RFID market has the highest | | | | pipelines? Who is doing what? |
| growth potential and is expected to grow with a | | | | Powerful Research and analysis |
| CAGR of 20.2% for the same period. | | | | The analysts working with MarketsandMarkets come |
| North America is the largest segment in the anti | | | | from renowned publishers and market research firms, |
| counterfeit market and is expected to reach US$49 | | | | globally, adding their expertise and domain |
| billion by 2014, accounting for nearly 62% of the | | | | understanding. We get the facts from over 22,000 |
| revenues growing at a CAGR of 6.8%. Asia is the | | | | news and information sources, a huge database of |
| second largest market and is expected to reach | | | | key industry participants and draw on our |
| US$14 billion by 2014 with a highest CAGR of 19.7% | | | | relationships with more than 900 market research |
| Scope of the Report | | | | companies across the world. We, at |
| The report segments the anti counterfeiting market | | | | MarketsandMarkets, are inspired to help our clients |
| according to major technologies. | | | | grow by providing qualitative business insights with |
| •Authentication technologies (Inks and dyes, | | | | our huge market intelligence repository. |
| holograms, watermarks, taggants) | | | | STAKEHOLDERS |
| •Trace and track technologies (Labels, bar codes, | | | | The intended audience includes all the stakeholders of |
| RFIDs) | | | | the anticounterfeiting food and pharmaceuticals |
| •The market is also segmented according to | | | | packaging technologies market- |
| application areas include the packaging industries: | | | | Food and Pharmaceuticals Packaging Manufacturers |
| •Food products (dairy, meat, sea food, bakery, | | | | The report defines the market size and forecast |
| confectionery, convenience, and baby food) | | | | upto the year 2014 for each of the micro markets |
| •Pharmaceuticals (generic drugs, prescription drugs, | | | | under the anticounterfeiting food and pharmaceuticals |
| power boosters etc.) | | | | packaging technologies market. It also provides |
| •The anti counterfeit market is also segmented | | | | technology developments, competitive landscape and |
| on the basis of packaging levels: | | | | the profiles of the key players existing in the industry |
| •Primary | | | | Food and Pharmaceuticals Manufacturers |
| •Secondary | | | | The report provides market information on new |
| •Tertiary | | | | technologies which the food and pharmaceutical |
| What makes our reports unique? | | | | manufacturers can focus on to prevent their |
| •We provide the longest market segmentation | | | | products from being counterfeited. They can also |
| chain in this industry- not many reports provide | | | | analyze the market size of any given packaging |
| market breakdown upto level 5. | | | | technologies and the drivers associated with them. |
| •Each report is about 250 pages with 100+ | | | | Other industries witnessing huge revenue loss from |
| market data tables, 40 competitive company profiles, | | | | counterfeiting |
| analysis of 300 patents and minimum 50 micro | | | | The market report provides market size and |
| markets, which are collectively exhaustive and | | | | forecast up to the year 2014 for the products and |
| mutually exclusive. | | | | technologies where the manufacturers of products |
| •No single report by any other publisher provides | | | | such as automobiles, books, apparels, consumer |
| market data for all the segments viz products, | | | | electronics and others estimate a huge revenue loss |
| services, applications, ingredients, technology, and | | | | due to counterfeiting. It also provides them with an |
| stakeholders in a single report for all the four | | | | understanding of different types of anticounterfeit |
| geographies - US, Europe, APAC, ROW (Rest of the | | | | packaging technologies to protect their products |
| World). | | | | from being counterfeited. |
| •We provide 10% customization- normally it is | | | | Business research and consulting service providers |
| seen that clients do not find specific market | | | | Business research and consulting firms will need this |
| intelligence that they are looking for. Our | | | | report to get the market and geographic data points |
| customization will ensure that you necessarily get the | | | | for specific micro markets; and to identify the major |
| market intelligence you are looking for and we get a | | | | players and their competitive landscape in this |
| loyal customer. | | | | industry. |