Guanxi - Relationship in Chinese - It's Overrated

Run a Google search on the Chinese phrase "Guanxi"areas, to provide the world the most innovative
will get you over 500,000 hits on topics mostlyproducts at the most competitive price. The Chinese
concentrated on doing business in China. The phraseauto industry, which has seen an amazing growth in
has been over-used, over-quoted, and over-rated,the past 10 years, is projected to pass the total
for the past 20 years since China opened itsproduction capacity of that of United States within
commercial door to the rest of the world.this decade.
Sometimes, the phrase has been hailed as the center* Rules and regulations advancement: Smart suppliers
and the focal point of running a successful business inare focused on becoming the best of their
China.respective businesses. Many are adopting the rules of
Everything else, such as a sound business plan, athe ISO, FDA, CE, and other government regulating
strong financial background, and genuine knowledgeagencies. The notable ones are ISO16949 for the
of the industry, becomes only the supporting cast.automotive industry, ISO13485 for the medical device
With Guanxi, some believe that running a business inindustry, and ISO14001 for Environment management.
China is as simple as taking a deep breath. Without it,* Information technology investment: Oracle, SAP,
it is deemed that any business will fail even with aand other ERP software now forms that basis of
sound and solid plan. The author is not trying tomany Chinese suppliers IT infrastructure. Further
downplay the importance of maintaining a goodinvestment in IT to fill other needs such as Customer
relationship with your business associates in China. HeRelationship Management (CRM) and Supplier
believes, however, that a business built only onRelationship Management (SRM) are now making its
Guanxi is doomed to fail in the long run.way across China. These tools have been widely
After years of development, transformation, andavailable in United States, and now the Chinese
most of all, growth, businesses in China is no longer asuppliers are quickly adopting them.
closely knit society protected by the confinement ofGuanxi may have played an important part during the
the Chinese laws and regulations. Instead, they aregrowth of the China economy over the past decade.
competing in the global economy, where quality, timeIt will still play a role in the future. However, Guanxi is
to delivery, innovation, and cost competitiveness arenot going to develop the technological advancement
the source for success. Instead of a proliferation ofthat is required to support the growth of the auto
Guanxi, here are a few examples that the Chineseindustry, to help comply with the many rules and
suppliers are developing themselves into the worldregulations around the world, nor to transform the
class suppliers:information technology landscape. Instead, a
* Supplier transformation: Chinese suppliers are nowsuccessful business in China will require a sound
equipped with the latest technologies, armed with thebusiness plan, strong financial background, and
best talents, and sourced from the most competitivegenuine knowledge of the industry.