Health Care Costs in the Free Market

America has a choice. Health care can either be partbeen cut - chopped, in fact - some by as much as
of the free market - or not. Or it can remain a70%! The reason? They desired to be more
hodgepodge mixture - as it already is.competitive in the local market.
According to Abraham Lincoln, "I am a firm believer inNow that's one example of the free market at work.
the people. If given the truth, they can be dependedIf certain medical items were deregulated - hearing
upon to meet any national crisis. The great point is toaids, for example - watch how fast the price would
bring them the real facts."drop. The situation is complex and could not be
America, you, the people, need to decide.solved overnight, but with a little ingenuity, it could be
Health care has two primary elements: products andsolved!
services. Products are easier to analyze thanThere are too many questions to be addressed in a
services, so let's focus there.brief discussion, but let's address just one: hearing
Health care products include items like crutches,aids. Perhaps there was a time when the industry
wheelchairs, hearing aids, eye glasses, artificial hips,required FDA regulation, but I would argue, that day
splints, medications, lab tests, etc.is past. In this era of cell phones and iPods, the free
We all understand that manufacturers need to makemarket could manufacture inexpensive hearing aids
a profit. If it costs $5 in raw materials towith various settings, using online hearing evaluations.
manufacture a jacket, we don't argue when they sellIn fact, why not have Verizon get in the business?
it wholesale for $10. We understand they have toWith the computer-literate baby-boomer generation
cover their development costs, their labor, their rent.reaching Medicare age, in a free market the problem
Nor do we argue when retailers mark the price up toof $3000 hearing aids would take care of itself.
$20 - they, too, need to cover their overhead - andTrue, some patients would require help from an
hope to make a profit as well. The mark-up alsoaudiologist, but likely not the majority. And I apologize
allows retailers to discount their price if desired, and isto the audiologists and all those making a living on
a cushion against inventory losses, shoplifting, etc.$3000 hearing aids who may need to find a new line
But how is it that a drug that costs $4 this year mayof work.
have been $100 last year? Why do hearing aids costWhat's the potential savings if 1% of 35,000,000
$3000 when a home computer is $300? How canMedicare recipients saved $1000 on a hearing aid:
over-the-counter reading glasses cost $2 and350,000 x $1000 = $350,000,000.
prescription glasses $200? What does it cost toNow that's a start. If I could vote on health reform
manufacture an artificial hip?I'd start by writing common sense into the law. I
A curious thing happened today. I received a noticehear there's no law against it - it just seems so at
from one of the two local hospital systems regardingtimes.
updated lab test pricing. Of course, I expected theCopyright 2010 Cynthia J. Koelker, M.D.
prices to be higher. Lo and behold, the prices had