| Niche products and services is the one category | | | | products and services that make their life easier, |
| consumers are still buying in this recession. But the | | | | saves time or entertains them. But don't let that stop |
| ideal target customer for most consumer related | | | | you if you're still drawing a blank as to what to offer |
| products and services is the affluent buyer. Do you | | | | the rich client. If you already have a product or |
| have a premium service or product that can serve | | | | service you can simply offer a deluxe, premium or |
| the affluent consumer? Unfortunately targeting the | | | | ultra service or version of your product. |
| wealthy consumer can be intimidating to many. | | | | Want another valuable idea that will get you started |
| Perhaps because they're viewed as more demanding, | | | | in the right direction? Here�s other services rich |
| discriminating or picky. But contrary to popular belief | | | | people love to buy. |
| and how they're viewed in the media, it�s often | | | | - Offer a faster turnaround time, |
| no worse targeting products and services to the rich | | | | - Offer a more extensive or detailed service than |
| than it is to average consumers. Here�s why. | | | | what you normally perform. |
| First of all you'd be surprised how many millionaires | | | | - You can also offer a more customized or personal |
| shop at places like Wal-Mart, Target and Kohl's. And | | | | service or product than usual. |
| second, many average consumers or even | | | | This is what rich people love to buy. |
| consumers on Welfare can be as tough and picky | | | | Here�s another valuable niche idea. To add an |
| and more demanding. Why? Because they have less | | | | extra incentive you can bundle an offer to your |
| money to work with. So, if you can confidently | | | | customers. Just because rich people have money |
| provide a good product and can give excellent | | | | doesn't mean they don't like a good deal, how do |
| service, take it up a notch by offering products and | | | | you think they got so rich? So, you can try selling |
| services rich people love to buy. | | | | them a product and bundle in a premium service with |
| - The advantages of offering products and services | | | | it or offer a premium service and throw in a high |
| rich people love to buy: | | | | demand product for no or low cost. |
| - They're the best repeat buyers! | | | | Remember rich people love perks, in fact they |
| - They're the best at influencing others to buy what | | | | expect them. If you're in a highly competitive niche |
| they buy! | | | | market the more perks you can give up without |
| - They're the most loyal customers when you keep | | | | losing your shirt or skirt the more business you'll get |
| providing good service! | | | | from rich people. Just remember perks can often get |
| - The love to buy unique niche products and services! | | | | you in the door, but it can't keep the door open. The |
| - They're not at the mercy of economic downturns | | | | only thing that can keep rich people coming back is |
| as much as other consumers! | | | | fanatical customer service and unique niche products |
| These are the top reasons to make it a point to | | | | that save them time, pain or inconvenience. These |
| target some of your efforts by target marketing a | | | | the types of niche products and services rich people |
| product or service to rich people. They love to buy | | | | love to buy. |