| I don't want to get dramatic about this but having | | | | What if it touches on life-saving issues, issues like |
| spent a decade of my life serving the | | | | managing hypertension, diabetes, ordepression? Don't |
| Pharma Industry as a Pharma Sales Rep and later as | | | | you think that a mortal words fare better? Of |
| Area Business Manager for one of thebiggest Pharma | | | | course you do, and that'swhy as part of their job, a |
| companies in the world, I personally think that | | | | Pharma sales rep will need to visit the customers; |
| Pharma Sales Rep job isneeded more than ever | | | | GPs, |
| before. | | | | Consultants, Pharmacists, and highlight the issue. |
| Why? | | | | A visit from a Pharma Sales rep will always get their |
| Here are my top reasons for saying so... | | | | attention. And this is a crucial stepto get the |
| 1. Speedy updates. | | | | message down to the patients or end-users. |
| I still remember vividly the time when Vioxx was | | | | A Pharma sales rep does a better job than mere |
| withdrawn from the market. Being a sales | | | | brochure or Newsletter every time. |
| Manager at that time, I wish I could inform all my | | | | 3. Human touch. |
| customers, especially the ones who basedat a certain | | | | In the end of the day, Doctors, Pharmacists, or |
| remote area about the development. | | | | related Healthcare Professionals are humanbeing. And |
| The news might not reach them there. And they | | | | a human touch is certainly welcomed. |
| themselves are sometimes have too little timeto | | | | During those days, when I was a Pharma sales rep |
| spent watching the news! With the power of mobile | | | | myself, I vividly recalled the faces of my |
| phone and speed dialing, plus immediatemobilization of | | | | GP customers with signs of relief during my visit. |
| my team members, every customer get the updates | | | | Well, things did not always go well forme and so did |
| on what's going on. | | | | my customers. But in that moment, two human |
| More importantly, the end-users; the patients, also | | | | beings interact and show thatthey're more than just |
| learned about the news from ourcustomers faster. | | | | faces with titles. |
| Same goes if there's upcoming news about studies, | | | | In short, the top 3 reasons I shared above are the |
| new drugdevelopment, new company policies, etc. | | | | base of why I see Pharmaceutical Sales |
| 2. More accurate representation. | | | | Rep job is needed more than ever today. And it's |
| Let's be honest about this... | | | | here to stay, regardless of how the Pharma |
| Will you just take the words from a printed brochure | | | | Industry evolves. |
| more than words from a mortal? | | | | |