Strategic Pharmaceutical Projection

The pharmaceutical companies that rely on intellectualprojection in the generic manufacture of increasingly
property rights are now in a war of attrition with thesophisticated drugs. The I.P.R. (intellectual property
generic manufacturers. The generic manufacturersrights) oriented pharmaceutical companies are raising
are essentially caught in a price trap in their ownthe barriers to this onslaught by patenting line
domestic market and unable to invest substantialextensions or N.D.D.S. (new drug delivery systems).
amounts in research even if they change their workThis war of attrition can only be harmful for both
culture to nurture such talent. This has led to asides as markets that were predominantly in the
conundrum of sorts. The intellectual property rightsdeveloped world have now been showing the
owner, armed with the trips agreement, thoughtinevitable shifts in dynamics to Asia. These dynamics
they would eventually prevail. The recent legalare exhibited not only in market growth but also in
setbacks, particularly in enforcing intellectual propertymanufacturing growth. The latest take over of a
rights for Oncology drugs, in India and Thailand arelarge generic pharmaceutical company in India by a
out in the open. Added to this problem, variouslarge I.P.R. Japanese company could pave the way
authoritative reports are projecting a rapid growthfor an Asian consolidation and show the way to
for Asian markets for pharmaceuticals. Both Chinadecrease the attrition problems. However, one does
and India are projected to be large markets in theknow whether this will lead to further deals, similar to
near to medium term with an above trend growththe one mentioned above, between European
rate.American I.P.R. manufacturers and Asian
The understanding of the chemistry and, off late,manufacturers. Conversely, the consolidation could
biology of the manufacture of both chemical andbecome an 'east versus west' confrontational
biological therapeutics has led to an ambitiousproblem and exasperate the attrition problem.