| HC shoe net January 7 hearing, the sudden global | | | | Chinese market is not optimistic. Adidas recently |
| Financial Crisis has not only changed the pattern of | | | | released third quarter 2009 financial report shows |
| the world's financial industry, but also to the Chinese | | | | sales for two consecutive quarters of negative |
| sporting goods industry has brought no small | | | | growth in the third quarter, down 7% year on year, |
| vibration. The formation of the domestic sporting | | | | marking the biggest drop since 2009. According to |
| goods industry for many years to Nike Adidas | | | | relevant reports, the adidas Group sales in the third |
| occupy the mainstream market structure, is gradually | | | | quarter of 2.888 billion euros, with the same period in |
| disintegrated, Li Ning, Anta, Peak, and a series of | | | | 2008 compared to 3.083 billion euros, net of |
| special step is the rapid rise of domestic brands. | | | | currency, down 7%. In addition, Japan's largest sports |
| Comparison of domestic and international sport | | | | brand Mizuno, closed the deficit in China's 200 stores. |
| performance brand in 2009, the beginning of sporting | | | | Belle, Daphne, etc. are now fading out one after |
| goods industry is not hard to find "country back into | | | | another international sports apparel Proxy Business. |
| the ocean," Trends. | | | | Compared with foreign brands in 2009, the domestic |
| Performance of different domestic and international | | | | sports brand more popular with consumers, in the |
| sports brand | | | | first half of 2009 sales revenue or net income, |
| 2009 year is the year frustrated foreign sports brand. | | | | whether there are rapid growth. It is understood that |
| In which the income of Nike in China fell into the | | | | Li Ning first half of 2009 grew 32.4% to reach 4.052 |
| quagmire, according to December 17, 2009 from | | | | billion yuan; net profit rose 41.6% to reach 473 million. |
| September to November 2009, released the latest | | | | On the net, the first half of 2009 Li Ning first time |
| quarterly financial report of statistics, as of | | | | the world's second-largest sporting goods maker |
| November 30, Nike Greater China 404 million in | | | | Adidas. ANTA Sports Products Limited announced |
| revenue U.S. dollar, down 3%. One footwear | | | | first half 2009 interim financial report, as of June |
| revenues 210 million U.S. dollars, down 1%; Clothing | | | | 2009 within 30 days of the first half, turnover |
| Income of 170 million U.S. dollars, down 7%; sports | | | | achieved 27.7% year on year growth of about 2.82 |
| equipment revenue 25 million U.S. dollars, down 2%. | | | | billion yuan, gross margin increased 2.6 percentage |
| Revenue declined, Nike Greater China Sell And | | | | points, reached 41.5%. In addition, the net profit of |
| administrative expenses increased, resulting in lower | | | | 608 million yuan, up 40.1%. Following the trend in |
| profit margins. It is understood that Nike is not only a | | | | China, Li Ning, Anta, special steps and 361 °, the |
| sales decline in the Chinese market, some time | | | | Peak Company September 29, 2009 landed in Hong |
| before the closing of the only of its own factories in | | | | Kong Capital Markets, a sixth in Hong Kong Listing |
| China. Another sports giant Adidas's sales in the | | | | Sporting goods business. |