The Will to Prepare

Today's job market presents challenges that weThe other applicants all wanted a job offer from
have not seen since the Great Depression.Ortho; all had the will to win, but none had the will to
To acquire a position in today's job market demandsprepare.
that a person be better prepared to meet a potentialLater in my career, when I was vice president of
employer. In addition, the job seeker must maintain asales for AtriCure Inc., a medical device company, I
high level of self-confidence throughout thehad the opportunity to hire many sales
job-hunting process.representatives. More than 80 percent of the
Yet, only a small percentage of job seekers take therepresentatives I interviewed had not done any
time to prepare for an interview. Moreover, a jobpreparation for the interview. They couldn't tell me
seeker's confidence level, after multiple rejections, iswho our competitors were, or the difference
often more volatile than the stock market. Thebetween our products and our competitors' products.
combination of lack of preparation and a low level ofAll 80 percent told me they wanted the job. They
self-confidence is a guaranteed recipe for remaininghad the will to win, but they did not have the will to
among the unemployed.prepare and consequently were not hired.
Someone who knows something about preparationI came to the conclusion that if job seekers would
and building self-confidence is Hall of Fame basketballnot take the time to prepare for an interview then
coach, Bob Knight. In May, Knight gave thethey would not be the type of individuals who would
commencement address at Trine University inbe successful with our organization. I looked for
Angola, Indiana.people who had initiative, and their preparation prior
"You can never spend too much time on preparation.to the interview made that determination for me.
The will to prepare is far more important than the willThe litmus test of the "will to prepare" helped us build
to win," Coach Knight, who has won more collegeone of the strongest and most respected sales
games than any other basketball coach in the historyforces in medical sales.
of the NCAA, told members of the graduating class.Statistically, there is currently one job for every five
The virtue of preparation is a subject that Coachjob applicants in the United States. How does a
Knight has taught throughout his coaching career. Asmanager decide which one of those five will receive
a student at Indiana University in the 1970s, I hearda job offer? I posed that question to three sales
Coach Knight repeat similar words: "It's not the will tomanagers with years of experience in hiring personnel.
win that is important, it is the will to prepare."Each one said that decision was based on the
Those words had more impact on my ability to beginapplicant's level of preparation and ability to convey
a career after leaving IU than any class I took whileself-confidence during the interview. The interesting
in college.part of that answer is that preparation and
There is no doubt the philosophy of the "will toself-confidence feed off each other. That is, the
prepare" helped me earn my first job offer. Alongmore you prepare for an interview, the more
with more than 300 other Indiana Universityself-confidence you will convey to the person sitting
students, I was interviewed by Ortho Pharmaceuticalon the other side of the desk. When people ask me
in the fall of 1978. I received the only job offer thathow they can build their self-confidence, the answer
Ortho extended.is easy: Preparation.
Later on, I was told the reason I was selected wasI hope the seniors at Trine University were paying
because I had done my homework prior to theattention when Coach Knight said: "You can never
interview. You see, not only had I studied the familyspend too much time on preparation. The will to
of Ortho's products, I knew the company'sprepare is far more important than the will to win."
competitors. I had spent time talking withEvery student in every college and university in this
pharmacists, physicians and pharmaceutical sales repscountry needs to hear and internalize those words
about Ortho's reputation in the industry. When Ibefore being handed a diploma. If they do, they will
walked into the interview, I was prepared to sell thehave learned one of the most important lessons in
company's product if the interviewer had asked me.how to acquire a job in challenging times.