| IN THIS ARTICLE I tried to summarize my vision of | | | | If you already have enough resources, it is generally |
| how people can start high profit business, and gave | | | | good to start advertising in regional press. Of course, |
| innovative medical products as an example. The | | | | advertising itself is a whole long story, and you need |
| article is quite detailed that is why I CAPITALIZE | | | | to do it correctly. If however, you lack resources, |
| SOME WORDS to make the text better organized | | | | you may use free ways such as: free informative |
| and convenient for reading. | | | | articles about products in local and regional press. |
| Our contemporary business world is HIGHLY | | | | ONCE YOU DEFINED YOUR TARGET AUDIENCE, |
| COMPETITIVE. If you want to win the market, you | | | | you shall have known which newspapers and |
| face many others who also want the same. You | | | | magazines your consumers read. Surely, you need to |
| either have to be more flexible as a small company, | | | | get published in these media. |
| or you have to STRUGGLE with the competition, | | | | Also, because you market NON-pharmacological |
| growing slowly towards a bigger company. | | | | products, you may work with representatives of |
| That is a steady way of growing business; however, | | | | alternative medicine (involving herbal treatment, yoga |
| there is ONE MORE OPTION. It is more profitable, | | | | and related exercises, etc.) and get published in their |
| but also risky and rare: you may work with | | | | sources too. Thus, you may use three types of |
| INNOVATIVE PRODUCTS. WHY IS IT RISKY? It is | | | | media: special media, widely popular media, sources |
| because consumers many times prefer known | | | | and media of alternative medicine. You may also use |
| products to anything else, and it is reasonable | | | | other free adverts sources and surely Internet. |
| because they cannot fully trust anything else. | | | | 2) |
| I work for a Russian medical company, which has | | | | Keep in mind that you constantly need to extend |
| been very successful on the Russian market. We | | | | your target audience; that is why the more you |
| invested much in MARKETING TECHNOLOGIES and in | | | | invest in letting people know about your |
| advancing innovative medical products, and now we | | | | NON-pharmacological devices, the more you sell, |
| know how to overcome the risky side of working | | | | having better profits and healthier people. That is |
| with innovative products. | | | | why when you reach higher sales volumes, you need |
| I want to share tips on how we manage innovative | | | | to be unsatisfied and keep going further. DO NOT |
| medical products. | | | | STOP GROWING! You need to use more expensive |
| WHY innovative MEDICAL devices? Our company | | | | advertisement in more convenient newspapers and |
| decided to use innovative medical devices due to at | | | | magazines. If you are a doctor yourself, or you have |
| least two reasons: 1. they help people live better, and | | | | good medical specialists on board, it is also reasonable |
| that is why they always have very high demand; 2. it | | | | to participate in medical conferences educating other |
| is easy to start working with them even with little | | | | doctors about your devices and their effect. |
| initial capital. | | | | It is also a good idea to get in touch with different |
| The BEST types of medical devices are | | | | societies (such as asthma society, hypertension |
| OVER-THE-COUNTER medical products because such | | | | society, etc.), which match with your target |
| products can freely circulate without medical | | | | consumers. Such societies usually have a large |
| prescription. And among over-the-counter medical | | | | network through all the country, and your helpful |
| products, the best are NON-pharmacological products | | | | devices will have an additional distribution channel. |
| because they are extra safe, have little | | | | 3) |
| contraindications, and generally have more trust | | | | You also need to understand that growing larger and |
| among consumers. | | | | larger means that your general structure will change |
| 0) | | | | and increase. You will have to hire more employees |
| HOW start? Once you found innovative medical | | | | and advance managerial skills. Be ready for that. |
| devices, which are new to your region, or - better - | | | | Everything you do will become larger. Thus, you will |
| to your country, you need to introduce them to your | | | | come to the point when you will afford advertising |
| home market. First of all, you need to define your | | | | on state TV and Radio. |
| target audience. You also need to make sure that | | | | Operating in non-competitive environment with |
| the products are truly good, i.e. that they indeed | | | | innovative NON-pharmacological medical products is |
| solve health problems well. If that is true, people will | | | | one of the most convenient ways to grow high |
| search for you themselves, and the most effective | | | | profit business. The PROBLEM however still is that |
| and inexpensive advertisement by 'the WORD OF | | | | there are NOT so MANY innovative |
| MOUTH' will work for you better and better. | | | | NON-pharmacological medical products on the market, |
| 1) | | | | and it is hard to find them, or it is hard to be the first |
| Although the word of mouth will perfectly work for | | | | who brings them to your local market. |
| you in this case, you have to accept that REGULAR | | | | IF YOU HAVE innovative medical products, please |
| ADVERTISEMENT is also inevitable. First of all, there | | | | contact me, and we will be able to do successful |
| is no other reliable way just to let people know that | | | | business as we are willing to market them in Russia. |
| your products exist. Secondly, NON-pharmacological | | | | IF YOU WANT to FIND innovative medical products, |
| products, which we are considering, have excellent | | | | please contact me as we currently market |
| effect, but rarely they have immediate effect; it | | | | internationally TWO innovative high profitable |
| may take several weeks before changes, and you | | | | NON-pharmacological devices. We are looking for |
| need to remind people about that because | | | | INTERNATIONAL DISTRIBUTORS, and we are ready |
| sometimes people are lazy. Everyone knows that | | | | to share our marketing strategies with them. Please |
| eyesight exercises are worthy, but do you know | | | | contact me at the email below. |
| many people who practice them? | | | | |